About the Author

admin on 11 16, 2009

Short Form Résumé of Dr. Bruce Murray Firestone, B. Eng. (Civil), M.Eng.-Sci., PhD.

Positions: Founder, Ottawa Senators Hockey Club and Scotiabank Place; Entrepreneur-In-Residence, entrepreneur en résidence, Telfer School of Management, University of Ottawa, Ottawa,  Canada; Real Estate Broker and Mortgage Broker, Partners Advantage GMAC Real Estate,
Brokerage, Executive Director, Exploriem.org.

Business Courses Taught: Entrepreneurialist Culture, Small Business Management

Architecture Courses Taught: City Planning and Organization- Enterprise of the City- Urban Economics, Urban Design, City-State Development and Sustainability, Design Economics, Real Estate and Development

Awards and Memberships: Member, Commercial Services Divsion, Ottawa Real Estate Board. Honourary Member, Beta Gamma Sigma International Honour Society for Collegiate Schools of
Business, March 2008. Exemplary Course Designation, Design Economics, Canada Architectural Accreditation Committee, 2004. Winner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002. Awarded Canada 125 Anniversary Honorary Medal. Member, Ottawa Commonwealth
Games 2014 Bid Committee, Member, Community Budget Advisory Team, City of Ottawa, Kanata Economic Development Task Force, Ottawa International Airport Authority Planning Committee.
Founding Member of CIRA’s (Canadian Internet Registry Authority) Marketing and Branding Committee. Member, NHL Executive Advisory Committee, NHL Expansion Committee, NHL Marketing and Public Relations Committee. Former Member, Ottawa 67s Advisory Board,
1998/99. University of Ottawa and Carleton University Program

Development: What would anUndergraduate Entrepreneurship Concentration Look Like? Founder, LearnByDoing.ca.
Program. Co-Founder, Magic From A Hat Lecture Series and Entrepreneurship Co-op Practicum Funding Program. Member, Sprott School of Business Committee for Entrepreneurship- the
Entrepreneurship Track at Carleton University. Researcher, Canadian Sustainability Laboratory-Architectural Uses of Stereo Space and Sustainable Development. Former Adjunct ResearchProfessor, School of Architecture, Faculty of Engineering and Design, Carleton University.
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Coaching: Startup and SME Advisor, Mentor and Coach: gradeAtechs.com, Envision Online Media, Brymark.com, FuelIndustries.com, StreetPaddleTennis.com, others.

Academic Background: Professional Real Estate Brokerage Course, Principles of Appraisal, Real Estate Investment Analysis, Ontario Real Estate Association College, 2007; Real Estate Law, Phase
3 (Commercial Real Estate), Ontario Real Estate Association College, 2006; Phases 1, 2 and 3 (Residential Real Estate), Ontario Real Estate Association College, 2005. Ph.D. in Urban Economics
from the Urban Research Unit of the Australian National University, Canberra, 1982. Master of
Engineering-Science (Traffic and Transportation), University of New South Wales, Sydney, 1976.
Bachelor of Civil Engineering, McGill University, Montreal, 1972. Also attended: Harvard
University (Finance), University of Western Ontario (Economics) and Laval University, Quebec
City (French). High School, Ashbury College, Ottawa: graduated 1967, age 15.

Former Positions Held: Former Director and Vice-Chair, Canadian Internet Registration Authority (CIRA)Former Executive Vice-President, Business Development, Momentous Corporation.Served on National Hockey League’s Board of Governors.Writer, EQ
(Entrepreneurship Quarterly) Journal. Founding Director, Ottawa Art Gallery (Arts
Court/Firestone Family Group of Seven Collection). Past Director, Terrace Corporation, S.C.
Stormont Corporation. Former Publisher, Ottawa Business News; Consultant, Bureau of
Management Consulting, Supply and Services Canada. Operations Research Engineer,
Metropolitan Waste Disposal Authority, Sydney, Australia. Research Scholar, Australian National
University, Canberra.
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Sample Research and Writing: Urban Design, Real Estate Development, Architecture,
Engineering: Empirical Measurement of the Rate of Return of a University Education, Ottawa
Vision 2002- A Focus on Self-Reliance. Speech to the Mayor’s Breakfast April 18, 2002. Ottawa,
Canada. Livable Cities and Social Harmony. Increased Urban Density for Ottawa? Land’s End-
City Building Explained, City Vision, City-States and Economic Prosperity, Urban Sprawl- Are We
Asking the Right Questions? Updating the Design of the ‘Granny Flat’ as a (Partial) Solution to the
Affordable Housing Crisis, Development Economics and Entrepreneurship, Democratic Abuse-
NIMBY’ism, Densification and Intensification, Re-engineering Building Permits, Re-engineering
Land Use Approvals Systems, Challenges Ahead for Cities, Imbalance between Community
Activists and Developers, Ontario Mayors Overlook Solution to Affordable Housing Crisis, Density
and Land Values- Why NIMBY’ites are Wrong, Peggy Feltmate’s Policies, Global Online Survey of
Community Attitudes to Densification of Existing Neighborhoods, Negative Property Taxes and
Nimby Mitigation. Interview with Hernando de Soto. Re-Engineering the Homebuilding Industry,
Affordable and Web-Enabled Housing for the Third World, Affordable Housing in Africa, Gated
Communities, Burbclaves, Segregation by Income and Social Unrest, Teamwork in the 10th
Millennium B.C. Guidelines for Better Urban Design, The Kanata Town Centre- How to Jump
Start the Project, Measuring the Value of Creativity- Value of a City’s Treescape, Development
Charges are Inequitable and Damage the Prospects for Building Affordable Housing. Indo-Canada
Chamber of Commerce- the Way Ahead, The ‘Highest and Best Use’ Rule as a Principle for
Organizing Cities, Towns and Villages Or Why Nimby’ites are Wrong to Oppose Higher Densities
and Mixed Use- Dollars are Democrats, Negative Property Taxes and the Nimby Problem, Urban
Catalysts, City Building and the Web, Maximizing Benefits from Waterfront Views, Land
Speculators — Market-Makers or Villains, No Money Down Real Estate Investing– Bootstrap
Financing, Why Invest in Real Estate, Why Realtors Should Increase Sale Prices, HR Professionals-
- How to Demonstrate their Value Proposition: Spreadsheet, Blog Entry, Investment Parameters-
How Differing Investment Parameters on the Part of a BUYER can Affect the Value of Commercial
Real Estate, If I were King Of Exxon, I would… Invest In Real Estate, Why you need a Personal
Web Site. Marketing the Student’s Design Clinic, Guerrilla Marketing for a Design Firm. Critical
Path Methodology for Kosmic. Saragasso City– a City-State Thought Experiment, Neo Urbanist
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Design and Sustainability of the City, Construction and Letters of Credit- Why the Big Get Bigger
and the Small PAY and Pay, Developing a Business Model and Fiscal Model for a City (Example of
City of Ottawa), What is the Fiscal Impact of Commercial Development on a City versus Single
Family Development?, What are We Counting On? (How a City Gets out of a Fiscal Death Spiral),
Democratizing a City’s Budget Process (Contributing Author), Re-Engineering City Processes,
Review of the City of Ottawa’s Planning and Growth Management Department, Sustainable,
Emergency Prepared Cities- Lecture for Shad Valley students at CU, July 2004. Analysis of Urban
Water Supply Costs, PhD. Thesis, 1980; Creation of Distortion Free Price Index Deflator for
Australia, 1979; Formulating Optimal Plans for the Transportation, Trans-shipment and Final
Assignment of Solid Waste in the Sydney Metropolitan Region, Masters’ Thesis, 1975.
Sample Research and Writing: Entrepreneurship and Business: Creditor Proofing, Build and
Hold: the Difference between Getting Rich and Being Wealthy, (The Value Created by Long Term
Control over a Sustainable Competitive Advantage or Factor of Production), The Bootstrap
Entrepreneur, Address to the First Annual Exploriem.org Symposium, How to Bootstrap yourself
to entrepreneurial success in the 21st Century, Inaugural Lecture in the Magic From a Hat Lecture
Series 2000, Sources of Bootstrap Capital, 25 Steps to Entrepreneurial and Personal Success,
Internal Rates of Return (IRR), the power of leverage and goal setting using a Reverse IRR Model.
Determining Core Competencies, Firestone’s Three Laws of Power Selling, Cold Calling- How to
Sell, Guerrilla Marketing (GM)– Substituting Brains for Money in the Marketing Wars, Guerrilla
Marketing- Market-By-Press-Release and Market-By-Publishing + Some Tips on Doing Media
Interviews, GM Online Survey of Smartest (and Dumbest) ever GM. Guerrilla Marketing for
CIRA (the Canadian Internet Registry Authority). Negative Cost Marketing, Speech for
LeadershipOttawa.org (February 18, 2004): The Leadership Challenge, Negative Cost Marketing-
An example for an Architecture Firm. Sources of Bootstrap Capital and Finance, Bootstrap Capital
Online Survey, Speech to the Kiwanis Club of Ottawa– Entrepreneurship, Development and
Sustainability; Ordered Thinking- the Role of Creativity in Business Success, Entrepreneurialist
Culture Quotient Test, the Art of Pricing, P=M=B, Politics, Media and Business Form An Identity,
More about Politics, Media and Business– It’s About Power, Create Your Own Clients for a web
developer, Score your own Web Site, GM for CU’s Student’s Design Clinic, Getting the Business
Model Right for Startups, ‘Pixie Dust’- the Magic that Really Makes your Business Work, Anti-
Pixie Dust: What Others Got Really Wrong in their Business Models. Free, online utility for
entrepreneurs and intrapreneurs: Business Model Generator, BMG , BMG Landing Page and
BMG Media Release. Scoring Business Models, Differentiated Value- Another Look, the Business
Model Scoring Test, Stupid Market Studies and GM Research, Guerrilla Marketing for the
Canadian Internet Registration Authority- a Business Plan, Solution Selling– Law Firm Model,
Solution Selling– Toyota Model, Win-By-Losing Sales Model. Market by Media Release, Trade Up-
- Selling Your Business, The Internet is Eating a Hole in the Global Economy, Scalability, New
Business Models, Why You Need a PWS (Personal Web Site), Death of IP, The Internet at Age 50,
Some Simple Rules to Start your Entrepreneurial Career With, Why you need a Personal Business,
Truth/Smart Truth in a Litigious Society, Pioneers Get Shot At, Why Media Attention is a Double
Edged Sword. The Ethics of Pre-selling. Case Studies: Transitus Sign Company, How the Ottawa
Senators were Born, Dunrobin Lake– residential real estate development, Robertson Mews– mixed
use development and others. How the Promotions Industry Missed the Boat, How to Present
Effectively– The Two Minute ‘Elevator Pitch’, Why Businesses Fail, the Stages of an
Entrepreneur’s Life and your Storehouse of Luck.
Sample Research and Writing: EQ Journal and EQ Journal Blog.
Other Writings and Intellectual Property: Constant Price Estimates, A Method for Producing
Consistent Deflator Series and Applications; Strength through Diversity, Speech at Official
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Opening, Art Mode Gallery, June 13, 2006; What Walt Rostow, the Aga Khan and Hernando de
Soto Teach us about Bringing People Everywhere out of Poverty, World Partnership Walk, the Aga
Khan Foundation, Speech, June 4, 2006, What is the Purpose of a National Economy? (What is the
Purpose of Life?), What Do Clients Really Want, Secrets to Attracting (and Keeping) Clients for
Layers and Accountants, Probability Theory, Prediction and the Stanley Cup– Why the New
Jersey Devils won the 7th game of the final series versus the Mighty Ducks of Anaheim 2002/2003,
Why Cheering for the Maple Leafs is … Unnatural, Degree of Difficulty- Why Scoring First is Key
to Winning in the NHL. Want to Score More Goals? Then Learn to Shoot the Puck like Al
MacInnis by Adding Angular Momentum to your Shot. Why Some Slapshots are not only Hard but
Heavy too. Value of lunar real estate– a thought experiment. Utility Patent granted (aerodynamic
surfaces for flying discs). Design Patent granted (automotive signage). Inventor, Apple Tree
Harvest Tool, teaching the Power of Positive and Negative Numbers to Young Children: Bananas,
Burger Wars, Smarty Pants Games, LED light strings.
Real Estate and Development Projects Include: Terrace Corporate Centres, Presidential Executive
Travel Apartments, Trails of Dunrobin, Dunrobin Plaza, Robertson Mews, Dunrobin Lake,
Kennedy Meadows, West Terrace and the Palladium lands development, Blue Heron Storage (now
Blue Moon Mini Storage), Ottawa Botanic Garden Society, Blue Heron (Kanata) Co-op, Ottawa
Senators Foundation, Ottawa Real Estate News. Design and development participation- Corel
Centre (650,000 square foot sports and entertainment complex); Cinema en Plein Air; Royal Bank
Pavilion (60,000 square foot retail and office); BDO Centre (100,000 square foot office and retail);
Briarbrook (850 home subdivision); Robertson Mews (mixed use project, 300+ high, medium and
low density residential units and retirement dwelling units); Dunrobin Village (mixed usecommercial,
medium and low density residential).
Personal Interests: Chair, Bruce M. Firestone Atom Invitational Hockey Tournament. Sports:
running, tennis, sailing, paddle tennis, skiing, hockey, ultimate, yoga, canoeing, dragon boat racing.
Dragonboat Team 2000. Story of Team 2000. The ‘Misfits’ 2001. Hobbies: reading, writing,
inventing, creating, starting new enterprises, city-building, educating, collecting Canadian and
American art. Born: December 4, 1951. Married: Dawn Marie MacMillan. Five children: Andrew,
Rachel, Miriam, Matthew and Jessica.
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Charities Supported:
Christie Lake Kids, Minor Hockey, Muscular Dystrophy, Ottawa Senators
Foundation, National Capital Alpine Ski Team, Ottawa Rotary Club, CHEO Foundation,
Queensway Carleton Hospital..